dubstep

Check this new film masterpiece starring everybody's favorite hip hop musician, DYNAMO! Fresh from his recent exploits on the streets of London, adidas have sent their man to Miami, and the result is a 4 minute web film that captures Dynamo mystifying the local wildlife and tourists with his unique and original brand of street magic. PEEP IT HERE...

ADIDAS PRESS RELEASE

Dynamo, known in the UK as the Hip Hop magician, has captivated audiences with his unique brand of street magic. The web film enables the viewer to traverse Miami for a week with Dynamo and his Superstars as he dazzles Miami locals with his unique brand of magic and exposes the city’s rich, local flavor through the eyes of an Englishman on holiday. To truly capture all of Miami’s essence, Dynamo visits Little Havana, the Arts district, South Beach, locals-only hang-outs, and other areas off the beaten path, mesmerizing a wide cross-section of interesting people with his street magic. Winter Music Conference provided a rich backdrop of entertainers who were in town for the event including Rich Medina, legendary club DJ from Philly, and Black Spade, who were blown away by Dynamo’s reality defying tricks.

Conceptualized and executed by TAOW, A Modern Marketing Agency and directed by Rob Bruce (Laguna Beach, The Hills, etc.), the Superstar Magic film features a musical score by Om Records / Om: Hip Hop, and also highlights the ‘Watch My Feet Superstar’ remix courtesy of the Tapemasterz, Inc. The film launches digitally on Friday, the 13th of June, 2008, at www.adidas.com/superstar, and is supported by a comprehensive online media rollout at retail and print as part of the Celebrate Originality campaign. The Superstar micro site will host the film and feature behind the scenes footage, downloads including new ring tones,  and the newest collection of Superstars.  Visitors can even perform some Superstar magic of their own on the site. The campaign launched online in February 2008, with the release of the Adi Dassler film.  An inspirational piece, the first film captured the authenticity of the brand and the spirit of its founder, Adi Dassler.  Additional web films have followed to highlight key product stories and concepts throughout the year, including the upcoming Superstar Magic film on Friday, the 13th.

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Getting legal mp3 music downloads from legal music download sites is a great way to get high quality music files that are completely free of the piracy issues that you have with music downloads from file sharing programs. But legal music download sites are not free of controversy. Most of the popular online services provide music lovers with song tracks that have DRM attached to them. Depending on the particular DRM scheme, there will be limits to what you can do with the music youve purchased. This article will help you gain a better understanding of the DRM controversy and how it affects your legal mp3 music downloads.

What Is DRM?

DRM is the acronym for digital rights management or digital restrictions management. Digital rights management is a system that provides music lovers like you and I to get legal downloads of copyrighted music while ensuring that the owners of those rights control the digital distribution of that work over the internet. DRM also acts as an internet toll booth; it makes sure that the artists and record labels owning those rights get paid for giving access to their music. It sounds pretty reasonable after all, no one has a problem with Maroon 5 or Universal Music getting paid for giving us access to their music. But consumers do have a problem with the limits digital restrictions management places on them.

Why Digital Rights Management Is So Controversial

In actual practice digital rights management has proven to be very controversial. While it protects the financial interests of the copyright owner, it has restricted the rights of music loving public that pays for legal music downloads. Limits can be placed on the number of devices the music can be played on, the number of times you can burn a CD or the number of times you can actually play a download. But the big rub is the lack of ownership rights to the music youve paid for. You simply dont enjoy the same rights to legal mp3 music downloads that you do with a CD you buy from Wal-Mart. However, the tide is starting to turn because online music services like Apple iTunes and Wal-Mart Music Downloads have launched DRM-free music download services. Until DRM-free music becomes more widespread, there are some things you need to be aware of when you download music from legal music sites.

What You Really Need To Know

Before you whip out your credit card to join any legal music download service, you need to know whether or not theres any DRM attached to the music files in their catalog. Not all legal music sites have rights restrictions. Services with music files in MP3 format are free of digital restrictions, but those in AAC or WMA format have some restrictions. The basic scheme allows you to play your streaming music downloads as long as you pay for your music subscription. Music purchased per download can be played after you end your subscription, but as I mentioned earlier in this article, there will be limits to the number of hardware devices the tracks can be played on or how many times you can burn that track on a CD. Ultimately your own preferences will determine how much of an impact these restrictions will have on your legal mp3 music downloads.

Ray Harris is a music loving iPod enthusiast. If you want more info on downloading legal mp3 music, be sure to check out my get the real skinny on legal mp3 music download sites guide or discover how you can get FREE trial subscriptions to popular legal mp3 music services from my download legal mp3 music blog.